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Newsletter Strategies

3 Newsletter Strategies For Making More Sales

Online newsletter publishing is one of the
easiest ways to generate sales. You can send
traffic to whatever website you want, simply by
telling your subscribers where to go. But getting
them to click on the link in your mail takes a bit
of pre-planning. Let’s take a look at some simple
ways you can increase your click thru ratios and
your sales.

1. Format your email
People are used to reading magazines, newspapers
and websites with short lines. Format your email
newsletter the same way. It looks clean and gives
your newsletter a professional style.

Set your line length to 50 characters. You can
either use a hard return at the end of your lines
or use a formatting program to do the work for
you.

2. Write to one person
Your subscribers don’t all huddle together around
one computer to read your newsletter, they read it
one at a time. So write your newsletter to one
person and write it like that one person is your
best friend.

I still see newsletters that address me as if I
was sitting in an auditorium full of subscribers.
The latest one I read was from a happy publisher
that said, “You guys are the best, I just won a
contest because of all the stuff  you bought.”
There’s only me in my office, not a bunch of other
guys :)

3. Only one link at a time
Even if you have lots to say in your newsletter,
limit the number of links to one. When you include
multiple links, your readers get confused and you
lose sales. Your linking strategy is one link –
one product – one sale (from each subscriber)

If you publish a newsletter, implementing these 3
pointers will bump up your sales. If you don’t
have time to publish a newsletter, or you want to
add a second newsletter to your publishing
schedule without the extra work of writing it, see
the resource box below.

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